Showing posts with label business startup. Show all posts
Showing posts with label business startup. Show all posts
Wednesday, February 27, 2008
Awesome Blog for College Entrepreneurs
When it comes to blogging I have found one of the best sources for collegiate entrepreneurs. It has regular fresh content, insightful information and inspiring stories. It is a great place to check out... http://www.college-startup.com/
Saturday, February 23, 2008
Write A Book!
I am writing my first book and am committed to having it printed by April. It is a lot of hard work, but even if I don't sell a single copy it has been the most rewarding experience of my life. As a result of writing my book, which is all about my entrepreneurial beliefs, I have already experienced the following:
1. I have met amazing, extraordinary people.
2. I have learned more about myself during this time than any other time in my life.
3. I have eaten more Clif Bars in one day, than a tri-athlete does in one month. I don't know if this is a good thing, but its a funny thing.
4. Have the courage to pursue self publishing. The more expensive, but potentially way more rewarding route.
5. I have learned and researched more than I did in four years of college.
6. I have grown. I have grown in so many ways, it is immeasurable.
I encourage you to do the same. And who's knows maybe you'll become famous and make money at it! OK, enough reading... go start writing.
1. I have met amazing, extraordinary people.
2. I have learned more about myself during this time than any other time in my life.
3. I have eaten more Clif Bars in one day, than a tri-athlete does in one month. I don't know if this is a good thing, but its a funny thing.
4. Have the courage to pursue self publishing. The more expensive, but potentially way more rewarding route.
5. I have learned and researched more than I did in four years of college.
6. I have grown. I have grown in so many ways, it is immeasurable.
I encourage you to do the same. And who's knows maybe you'll become famous and make money at it! OK, enough reading... go start writing.
Tuesday, October 2, 2007
What Are You Saying???
It has finally clicked in my head (after countless years). A consumer of my product or service, doesn't give two hoots about me or my company. BUT they care really only about certain aspects of my product or service.
I realize now that I confuse my clients and prospects by telling them way too much about stuff they don't give a crud about. I need to focus in on the one thing that makes a difference and keep talking about that.
There is a company out there that is doing it - talking clearly and concisely to what their customer cares about. As I observe them and what they are doing, they are proving that a clear purpose backed with a clear message results in rapid growth. The company, called Hedgehog Leatherworks (http://www.hedgehogleatherworks.com/) knows their customer. They service a very focused group, people that are survivalists. Survivalists are people that go out to the woods with a knife and the clothes on their back and can live out in the wild, just like that, for weeks or months.
Hedgehog constantly listens to their customer, and as a result have developed a product (a leather sheath) and a message that is perfectly tuned for the customers needs and wants. The customers of Hedgehog Leatherworks need a sheath that is durable, balanced, silent, sturdy, flexible, stealth, harmonious with nature, minimal design yet maximum functionality. The list goes on and on. Hedgehog clearly knows this is what their customer wants, and they know how to say it "Survival at your fingertips". To me, the antithesis of outdoor survival, that saying makes no to little sense, but to the end customer it resonates the absolute definition of what this product means... and sales are going up.
Who is your customer? What is the one thing they really care about? Answer those questions, and tell them what they want/need to hear over and over ...and you are on your path to a successful launch!
I realize now that I confuse my clients and prospects by telling them way too much about stuff they don't give a crud about. I need to focus in on the one thing that makes a difference and keep talking about that.
There is a company out there that is doing it - talking clearly and concisely to what their customer cares about. As I observe them and what they are doing, they are proving that a clear purpose backed with a clear message results in rapid growth. The company, called Hedgehog Leatherworks (http://www.hedgehogleatherworks.com/) knows their customer. They service a very focused group, people that are survivalists. Survivalists are people that go out to the woods with a knife and the clothes on their back and can live out in the wild, just like that, for weeks or months.
Hedgehog constantly listens to their customer, and as a result have developed a product (a leather sheath) and a message that is perfectly tuned for the customers needs and wants. The customers of Hedgehog Leatherworks need a sheath that is durable, balanced, silent, sturdy, flexible, stealth, harmonious with nature, minimal design yet maximum functionality. The list goes on and on. Hedgehog clearly knows this is what their customer wants, and they know how to say it "Survival at your fingertips". To me, the antithesis of outdoor survival, that saying makes no to little sense, but to the end customer it resonates the absolute definition of what this product means... and sales are going up.
Who is your customer? What is the one thing they really care about? Answer those questions, and tell them what they want/need to hear over and over ...and you are on your path to a successful launch!
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