I don't care how smart you are or how talented your are or what college you went to. When it comes to launching a company that stuff just doesn't matter. What does matter is how smart you BELIEVE you are, how talented you BELIEVE you are, how driven you are, how focused you are and how persistent you are.
I have come to realize we achieve what we believe. It doesn't matter what your background is or your education is, what matters is what you believe you can or can't do. Yes, you background and experience has a great influence on your beliefs. But once you realize you have the right and you have the ability to change your beliefs, you can acheive what you want.
So if you are a County College grad, don't feel that you can't achieve what an Ivy Leaguer does. Just follow you passion, be persistent and truly, truly believe in yourself. Then again if you are an Ivy grad... you too need to be passionate, persistent and truly, truly believe in yourself.
College is over... and we are all on common footing. The ones that believe are much more likely to achieve.
Wednesday, October 31, 2007
Tuesday, October 2, 2007
What Are You Saying???
It has finally clicked in my head (after countless years). A consumer of my product or service, doesn't give two hoots about me or my company. BUT they care really only about certain aspects of my product or service.
I realize now that I confuse my clients and prospects by telling them way too much about stuff they don't give a crud about. I need to focus in on the one thing that makes a difference and keep talking about that.
There is a company out there that is doing it - talking clearly and concisely to what their customer cares about. As I observe them and what they are doing, they are proving that a clear purpose backed with a clear message results in rapid growth. The company, called Hedgehog Leatherworks (http://www.hedgehogleatherworks.com/) knows their customer. They service a very focused group, people that are survivalists. Survivalists are people that go out to the woods with a knife and the clothes on their back and can live out in the wild, just like that, for weeks or months.
Hedgehog constantly listens to their customer, and as a result have developed a product (a leather sheath) and a message that is perfectly tuned for the customers needs and wants. The customers of Hedgehog Leatherworks need a sheath that is durable, balanced, silent, sturdy, flexible, stealth, harmonious with nature, minimal design yet maximum functionality. The list goes on and on. Hedgehog clearly knows this is what their customer wants, and they know how to say it "Survival at your fingertips". To me, the antithesis of outdoor survival, that saying makes no to little sense, but to the end customer it resonates the absolute definition of what this product means... and sales are going up.
Who is your customer? What is the one thing they really care about? Answer those questions, and tell them what they want/need to hear over and over ...and you are on your path to a successful launch!
I realize now that I confuse my clients and prospects by telling them way too much about stuff they don't give a crud about. I need to focus in on the one thing that makes a difference and keep talking about that.
There is a company out there that is doing it - talking clearly and concisely to what their customer cares about. As I observe them and what they are doing, they are proving that a clear purpose backed with a clear message results in rapid growth. The company, called Hedgehog Leatherworks (http://www.hedgehogleatherworks.com/) knows their customer. They service a very focused group, people that are survivalists. Survivalists are people that go out to the woods with a knife and the clothes on their back and can live out in the wild, just like that, for weeks or months.
Hedgehog constantly listens to their customer, and as a result have developed a product (a leather sheath) and a message that is perfectly tuned for the customers needs and wants. The customers of Hedgehog Leatherworks need a sheath that is durable, balanced, silent, sturdy, flexible, stealth, harmonious with nature, minimal design yet maximum functionality. The list goes on and on. Hedgehog clearly knows this is what their customer wants, and they know how to say it "Survival at your fingertips". To me, the antithesis of outdoor survival, that saying makes no to little sense, but to the end customer it resonates the absolute definition of what this product means... and sales are going up.
Who is your customer? What is the one thing they really care about? Answer those questions, and tell them what they want/need to hear over and over ...and you are on your path to a successful launch!
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